joe burton is the founder & ceo of whil concepts, inc., the leader in digital mindfulness training. prior to founding whil, he was an entrepreneur in the digital health & wellness and social & digital media spaces and global coo of two of the largest agency networks in the world. he a board advisor to a number of technology startups as well as not-for-profits including refresh, mindful magazine, holistic life foundation, ibme, and anonymousgood.org. he was inducted into the boys & girls club alumni hall of fame for his work in creating their be greatcampaign.